Clix isn’t aiming to command hours of viewers’ attention each day it mainly seeks to prove its worth as a clutter-buster. (not to be confused with the TV Guide Channel, which morphed into PopTV) grew into large-scale, lucrative businesses by serving a purpose similar to that in today’s glutted landscape, Jolna noted. In particular, the on-screen guides shepherded by News Corp. In an interview, Jolna told Deadline he sees a link between his career alma maters and Clix. Stacy Jolna, a founder of Clix and its chief marketing officer, previously headed marketing for TiVo during its disruptive run at the turn of the millennium, and was SVP and GM of News Corp./TV Guide’s Digital TV Group after an early stretch as a producer for CNN. More than 8 million users have registered with Clix, enabling it to send daily email blasts with more streaming enticements. By taking quizzes, offering reviews and ratings and taking other actions in the app, viewers can earn points redeemable for discounts from commercial partners. Instead, its efforts are going toward advertising and sponsorships.
Revenue sharing with subscription streamers - a profit center for tech giants - is not a strategic focus for Clix, which was founded as a company in 2017.
#Clix birthday series#
Thus far, more than 99% of usage has been on mobile devices, the company says, with users consulting the app for top-rated series and movies, new trailers and other recommended offerings, filtered by categories and platforms. The free app, which went live about 10 months ago, is now available via more than 80 distribution points, including Apple Fire TV, Roku and other major streaming gateways. EXCLUSIVE: Clix, a privately funded, mobile-focused guide to the ever-expanding world of film and TV programming available to stream, has surpassed 6 million monthly unique users nearly a year after its launch.
0 kommentar(er)
